Rawan Aleneziالرياض

I manage the chaos behind the scenes so the final product looks effortless.

I plan, write and run social media for brands in Riyadh, in Saudi Arabic and English, from the content calendar to the shoot to the monthly report.

  • 1Morganic views in 5 weeks
  • Managed globalsocial profiles
  • Concept. Content. Conversion.
Goody's Burger: Reels and TikTok creator campaign

Goody's Burger Instagram Reels, TikTok

Campaign

@goodys Reels and TikTok with influencers, built around sharing food with friends and family.

Contact me

Off the clock:New tech trendsGamingPhotography

Achievements

  • 1M

    organic views in 5 weeks on a new TikTok account

  • 20,000+

    responses for a men's mental health campaign

  • 5+

    F&B and lifestyle brands managed at once in Riyadh

  • 3

    regions covered in global creator campaigns

My work and behind the scenes

From shoot day to the final post, for brands in Riyadh.

  • Rawan in a black abaya holding two orange Sum+Things churro cones toward the camera, her face half hidden behind the churrosThat's me

    Sum+Things

    In front of the camera too: hands-on content for the Sum+Things churro cart.

  • Styling

    Sum+Things

    Setting the counter for the shoot: cheesecake, French toast and a latte placed for the frame.

  • A man in a burger restaurant hides his face behind a newspaper with a Goody's ad reading New Burger House in Town, a studio light in the foregroundShoot day

    Goody's Burger

    Shooting the new-branch teaser: a newspaper-style ad announcing the opening on 20.11.2024.

  • After: top-down flat lay of a bag of Marami salted potato chips with a tic-tac-toe board, a card game and a ludo board on a starry blue backdrop
    Before: top-down flat lay of a bag of Marami salted potato chips with a tic-tac-toe board, a card game and a ludo board on a starry blue backdrop
    BeforeAfter
    Before / after

    Marami

    Game-night flat lay: from a phone shot of the set to the final campaign image.

  • On set

    Munch Bakery

    Styling the Founding Day table: dallah, finjan cups and the limited-edition boxes, ready for the shoot.

  • After: heart-shaped red cake with a white bow and “love you” piped on top, surrounded by red roses
    Before: heart-shaped red cake with a white bow and “love you” piped on top, surrounded by red roses
    BeforeAfter
    Before / after

    Munch Bakery

    Valentine's Day: from a phone shot on set to the final campaign image.

And more

Campaigns and community work, at a glance.

  • TikTok launch from zero

    1M organic views in 5 weeks.

    I ran it alone on TikTok in Saudi Arabia, using AI video tools and Apps Script.

  • Automated TikTok tracker built with AI

    Replaced manual reporting and showed fast-growing videos early.

    I built it myself with Apps Script, Google Sheets and AI.

  • Health awareness campaigns

    20,000+ responses to the men's mental health campaign, with positive community engagement.

    I led the campaigns in Saudi Arabia and designed the Arabic series.

  • World Cup 2026 community engagement

    1,033 votes on one poll and 226 comments on one photo challenge during the World Cup.

    I planned and wrote every post in Arabic and ran the challenges for the Riyadh community.

  • Influencer campaigns for global brands

    Influencer campaigns in 3 regions for Philips, Nescafé and Marriott.

    I ran the campaigns on Instagram across Saudi Arabia, Kuwait and the UAE, and managed the creators.

  • Creator research and vetting

    Researched and shortlisted Saudi creators, checking each one on four points.

    I researched and shortlisted the creators for campaigns in Saudi Arabia.

  • Agency brands in Riyadh

    Social media for 5+ F&B and lifestyle brands at once.

    I owned Instagram and TikTok for each brand and directed shoots in Riyadh and Jeddah.

  • And more!Ask me about the rest

Posts and captions

Captions I wrote in Arabic and English for agency clients in Riyadh, with the posts they ran on.

Siwa

  • Siwa: Tumbler launch
    Siwa: Tumbler launch, 2 of 2
    1/2

    Tumbler launch

    وين ما كنت، كوب سِوى معك بكل خطوة

    On the move? Take your Siwa tumbler with you, always ready for the journey

  • Siwa: Arabic calligraphy event
    Siwa: Arabic calligraphy event, 2 of 6
    Siwa: Arabic calligraphy event, 3 of 6
    Siwa: Arabic calligraphy event, 4 of 6
    Siwa: Arabic calligraphy event, 5 of 6
    Siwa: Arabic calligraphy event, 6 of 6
    1/6

    Arabic calligraphy event

    في سِوى، احتفلنا بجمال الخط العربي مع ⁦@caliigraphy⁩ الخميس الماضي في فعالية خاصة للخط العربي. نشارككم لمحة من اللحظات الملهمة التي قضيناها معاً. ترقبوا المزيد من التجارب الفنية قريباً!

    On the occasion of UN Arabic Language Day, we hosted a special Arabic calligraphy event with @caliigraphy last Thursday at Siwa. Here’s a glimpse into the inspiring moments we shared as we celebrated the beauty of the Arabic language. More artistic moments coming soon!

  • Riyadh Metro opening

    مبروك افتتاح المترو 🚇 صار الوصول لسِوى أسهل عبر محطة KAFD. خلّي كوب سِوى يكون رفيق رحلتك. استخدم المسار الأحمر رقم 11 واستمتع بالرحلة!

    Congratulations on the metro opening 🚇 Reaching Siwa is now easier through KAFD station. Let our Siwa tumbler be your perfect companion for the journey. Use Metro Red Line 11 and enjoy the ride! @kafd @riyadhtransport @zahahadidarchitects

Black Tap

  • Launch teaser

    مستدعين لمفاجأة الموسم من بلاك تاب!🥊 خليكم جاهزين💥

    Heads up! A SMASHING surprise is headed your way. 👀 Stay tuned.

  • 24-hour countdown

    جاهزين؟ بطل الحلبة جايكم بعد ⏰ ٢٤ ساعة!

    🥊 Are you ready? Big news SMASHING your way in 🕓24 HOURS!

How I work

  1. 1

    Research

  2. 2

    Plan the calendar

  3. 3

    Create

  4. 4

    Publish and schedule

  5. 5

    Track (Apps Script)

  6. 6

    Report and adjust

  • I follow brand guidelines on every creative.
  • I schedule with Buffer and Meta Business Suite.
  • I've worked with a PR agency on brand messaging and cultural fit for Saudi audiences.
  • I run social listening and competitor benchmarking, with weekly reports on risks and recommendations.
  • I send monthly KPI reports and adjust content based on the data.
  • I use tools such as Higgsfield for AI-made videos, and built my tracker in Apps Script.
  • I've run shoots in Riyadh and Jeddah, and on-site brand activations.

Brands I've worked with

  • Black Tap
  • Sum+Things
  • Goody's Burger
  • Munch Bakery
  • Siwa
  • Philips
  • Nescafé
  • Marriott

Skills and tools

Skills

  • Social strategy
  • Content calendars
  • Short-form video (Reels, TikTok)
  • Video editing
  • Copywriting in Saudi-dialect Arabic and English
  • Design
  • Photo and video shoots
  • Community management
  • Social listening
  • Competitor benchmarking
  • Influencer relationships
  • KPI reporting

Platforms

  • Instagram
  • TikTok
  • Snapchat
  • X

Tools

  • CapCut
  • Canva
  • Higgsfield
  • Buffer
  • Meta Business Suite and Ads
  • Google Sheets
  • Apps Script
  • Google Analytics
  • Excel
  • PowerPoint
  • Notion